If you haven't considered it already for your marketing, I'd suggest looking into brochure printing. A great looking brochure gives you a way to get a lot of information into a potential customer's hands.
When you do choose to use brochures to promote your company, there are a few key details you need to know before you send anything out.
The smaller your company is the more you need to squeeze out of your marketing budget, I'm sure. Most small businesses don't have the same deep pockets other companies do, so if you are going to use brochure printing, be aware of the costs associated with it before you put in any orders.
The size of your order isn't always going to have a big impact on price. When it comes to a printing press, the number of copies made is only a small part of the cost. Getting the equipment set up to print your order at all is where the biggest expense lies. Because of this, the difference between an order of five hundred brochures and seven hundred isn't going to be nearly as big as the difference between a single five hundred order and a single two hundred order.
If you want to make your money go as far as possible print the largest order you can. Stock up on brochures for the full year all at once if you need to. Having too many is going to be cheaper than going back to print more three months down the line.
When it comes to actually designing the brochure itself, you might consider consulting a graphic designer to handle the project. This might be more of an initial cost to hire an outside source, but at the same time you'll get a much better product. If you are going to print out a year's worth of brochures all at once you want to make sure they're as good as possible.
Talking with the printer you plan on using is a good move if you want to be sure of all the cost saving measures before you start the printing. Let's say you're going to use color brochure printing. The way the colors look on your computer screen isn't always going to be the same as what comes out on the paper when it's printed. Talking to the printer can help clear up any possible problems before you spend all the money printing something that doesn't look like what you wanted.
Don't let any of this make you uneasy about using color brochure printing. The effectiveness of brochures for marketing is a long established truth. The main thing you need to be aware of is what all goes into it before you begin using them for the first time. Just like with anything else in life, the more you know, the more control you'll have over the situation.
For more information, you can visit this page on color brochure printing and brochure printing.
Article Source: http://EzineArticles.com/?expert=Kaitlyn_C_Miller
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